Branding concepts
The following images are from a branding project I designed for a Medicare Advantage insurance company where I was staff designer. The process included product and market research, iterations of the company’s mission statement and developing personas to represent the core insurance products.
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Your Reward for a Lifetime of Hard Work—Medicare Choices Made Simple. What will you do with the rest of your life?
Problem addressed: Beneficiaries find Medicare confusing
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Your Medicare. it's your story—we'll just help you write it.
Problem addressed: Beneficiaries find Medicare confusing
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Live your Best Life. We'll help figure out the Medicare plan for that.
Problem addressed: Beneficiaries find Medicare confusing
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Time Back to Live Your Life.
Problem addressed: Beneficiaries find Medicare confusing
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Full Coverage for Your Full Life.
Plan feature: Advantage plans are defined by offering Medicare Parts A, B and usually D, as opposed to Original which don’t include Part D.
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Working in your neighborhood to give you the Advantage.
Value statement: community based carrier
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We Begin With You.
Value statement: community based carrier
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Advantage You.
Branding tagline