Signage & Event Materials
A few banners and event materials from my design job at a Medicare Advantage insurance company.
Employer
Clear Spring Health
My Role
Art direction, copywriting and graphic design
Year
2022-2023
Developing a brand identity
The idea here was to distinguish Clear Spring Health (a small insurance company) as a beneficiary focused company in the crowded Medicare Advantage market dominated by a few big players. Brand awareness banner: Clear Spring Health insurance sees itself as all of its beneficiaries: “We’re all of you!”
Make it stand out.
This is an inspirational message expressing Medicare eligibility in a positive light, “Getting older has its advantages.“, and aims to provide branding in a market that is overloaded with cut and dry, product specific copy.
Event materials
Revised branding applied to event marketing materials for the Sales group.
Billboard
A billboard concept