Digital Factory is a geofencing technology company that offers micro-fencing and marketing analytics products. These posts were for Digital Factory’s social accounts to promote its analytics product that DF sells to its clients in custom dashboards.

To advertise the product, the challenge was to bring to life an analytics tool that uses numbers and marketing analytics to describe people. My concept was simple: illustrate the unique targeting abilities of this product by showing how even within general market populations, there is diversity.

The tagline “Same Generation. Different Lives.” and “Different Generation. Same Passion” did that.